The starkest figures paint the clearest picture. In the 2021-22 season, English Premier League clubs brought in around €6.4bn in revenue. This was more than the German Bundesliga and La Liga combined. On purely financial terms, the Premier League eats the other leagues in the ‘big five’ – Spain, Italy, Germany, and France – for breakfast. Spain brought in around €3.27bn, while Germany brought in around €3.14bn. Italy had around €2.35 billion in revenue for the 2021-22 season.
Lastly, the French Ligue 1 brought in around €2bn in revenue in the 2021-22 season. This meant that, on average, clubs in England had an income of €322m annually. Spain (€164m), Germany (€175m), Italy (€117m) and France (€101m), they all lag well behind the Premier League outfits.
One of the main reasons Premier League teams are moving away from clubs in other leagues, though, is that income is so balanced. Yes, the biggest clubs in England – Arsenal, Chelsea, Liverpool, Manchester City, Manchester United, and Tottenham – all have revenues that blow away even the likes of Saudi Arabia-backed Newcastle United. However, even the smallest clubs in England’s topflight can outperform the average revenue of the French Ligue 1.
Since the Premier League began, England has used a fairer method of spreading income and revenue to the clubs in the topflight. Spain is arguably the most unfair, with FC Barcelona and Real Madrid eating up the lion’s share of broadcast revenue, creating an uneven league.
This means that, in the top ten clubs in world football in terms of revenue, the only non-English clubs include Real Madrid, FC Barcelona, Paris Saint-Germain, and FC Bayern Munich. Clubs like Juventus, AC Milan, and Internazionale are nowhere to be seen.
While Manchester City dominate the English league in the current era, it is plausible for the likes of Liverpool, Arsenal and United to keep up with them. It is now dubbed a miracle in Spain if a club the size of Atlético Madrid can keep pace with the big two. The same goes for Germany and France – who can make up the ground on FC Bayern Munich or Paris Saint-Germain, respectively?
Italy is more balanced, but the problem in Italy is that all clubs are worse off than they once were. Thanks to short-term decision-making made in the 1980s and 1990s when Italian football was rich, most teams did not bring in enough commercial or match-day income due to issues like not owning their stadium.
This further blights the Italian landscape, leading to the awful mixture of eroding stadiums, half-full capacities due to exorbitant ticket prices, and clubs relying upon methods like the now-defunct ‘Growth Decree’ to fund big-name signings and wages.
The other major issue for the rest of European football is that, while other leagues contract financially, England looks set to continue to grow. Broadcast revenues are growing constantly, with more and more partners for the EPL looking to broadcast the league – and pay plenty for the privilege.
The image of full stadiums, pristine conditions, immaculate pitches, and top-quality players on each side appeals to an international audience. Trying to convince these same companies and fans to invest billions of Euros into less competitive leagues like Italy and Germany is hard: fans want to see competition and new winners. With Juventus and FC Bayern coming off either ten-in-a-row or near ten-in-a-row seasons in recent times – the consistent league dominance often reserved for smaller leagues such as Scotland – there is a lack of interest advertising in these leagues.
As England sees increasingly hungrier bidders for TV and broadcast rights with every round, other leagues struggle to get anything like the same interest. This leads to cheaper TV deals with poorer quality coverage, and teams relying upon foreign investors with near-limitless wealth to compete.
Is the Premier League the best in the world? It is certainly the most competitive, most well-funded, and most well-viewed. The other top leagues in Europe cannot hold a candle to the kind of growth England has seen for the last thirty-plus years. Changing the cycle now will require something drastic to change within the football structure of all the above leagues – is that even possible at this point?
As upsetting as it might be to fans who grew up watching the leagues on the continent dominate, England is where the money, fame, and global interest are. There will always be an appeal in, say, wearing the colours of Milan or Madrid – but for many, the Premier League is the place to be.
It dwarfs the other leagues in every feasible metric, showing no signs of changing unless the sport is changed radically from top to bottom.